Some of our clients
Driving Business Growth for Leading Brands Through Customer Focused Product Development
What is Usability Testing?
Usability testing helps to identify usability barriers, pain points, and user experience issues by observing users as they attempt to complete tasks.
Our moderated approach delivers real-time insights into how users engage with your product, ensuring smooth navigation for websites, apps, or any digital product.
Why choose us for Usability Testing?
With years of experience, our usability testing uncovers barriers and ensures seamless digital experiences. We’ve conducted usability testing for clients like BBC, Skype, Philips, Argos, and Microsoft and more.
We are well known for our usability expertise and you’ll be working with very experienced practitioners with many years of hands-on research and usability experience.
Benefits of Our Usability Testing Service:
- Boost conversions: Fix usability issues that prevent your users from converting
- Enhance User Satisfaction: Create frustration-free experiences that keep your users coming back
- Minimise drop-offs: Identify and remove barriers that cause your users to leave
- Findings report: Receive an easy-to-read report with data-driven insights and recommendations based on real user feedback
Usability Testing with Eye Tracking
Eye Tracking enables us to literally see through the participant's eyes:
- Where they look
- For how long
- In which order
We'll uncover the whys behind user behaviour and interaction.
UX Research Service
Beyond Usability Testing, we provide in-depth UX Research that dives deep into:
- How users really behave
- How they feel about your product
- What they think and why
Our researchers conduct research across the whole product development lifecycle, using a wide range of research methods.
Why Usability Testing is essential for your business success
Don’t make assumptions. Get real data from your users. Even minimal testing can uncover most usability issues, helping you make quick fixes and ensure long-term growth.
Immediate benefits:
- Remove Usability Barriers: Ensure your users can complete key tasks without frustration
- Boost Conversions: Fix usability issues that prevent your users from converting
- Enhance User Satisfaction: Create a smoother, frustration-free experience for your users
uncovered
Frequently Asked Questions
What is the purpose of Usability Testing?
Usability testing identifies barriers and pain points in your product by observing real users attempting to complete tasks. It ensures your website, app, or digital product is intuitive and user-friendly.
How does Usability Testing improve conversions?
By uncovering and fixing usability issues, you can create a smoother user experience, reduce drop-offs, and improve the likelihood of users completing key actions, such as making a purchase or signing up.
What are the benefits of Moderated Usability Testing?
Moderated usability testing provides real-time feedback and allows researchers to ask follow-up questions. This leads to deeper insights into user behavior and actionable recommendations to improve your product.
Highly recommended UX Design
After Usability Testing, we highly recommend that you work with our expert UX Design team. They'll use the research findings to design changes to your product and fix any issues that were found during your Usability Testing.
Our clients get much quicker and more effective results when they combine our Usability Testing and UX Design services.
The one that strikes me most was the native application development and really getting to grips with user insights, then taking that user insight to design personalised wireframes.
Manchester Airport Group (MAG)
Learn More About Usability Testing
Curious about the full process and benefits of Usability Testing?
Explore our Ultimate Guide to Usability Testing for an in-depth look at what makes Usability Testing so impactful.
Keep It Usable
UX Research and Design Agency in Manchester, UK
Floor 3
White Tower
MediaCityUK
Manchester
M50 2NT
UK
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Say Hello
+44 (0)161 818 9586
hello@keepitusable.com
