Money spent on marketing is wasted with bad landing pages

If you’ve spent money getting traffic to your site, the last thing you want is for the landing page to stop the user progressing further into the site. This is why analysing and understanding the user’s behaviour and designing your pages with this at the forefront of your considerations is vital to keeping traffic on your site, increasing conversions and increasing sales.

Your primary focus should be ensuring the following pages are as effective as they possibly can be:

• Landing pages
• Basket
• Checkout
• Registration (if you require this)

Over the next few weeks we’ll be writing several articles, each with an expert tip from us to increase your website conversion. sign up to our newsletter (in the footer below) if you want to be the first to read them!

If you think your website could benefit from increased conversion, get in touch with us as we can help.