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Keep It Usable blog with useful articles and resources on User Experience Research and Design

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UX Design  UX Research  Psychology  Conversion

Recent posts

Quantitative Surveys and Panel Recruitment

Quantitative Surveys and Panel Recruitment

How to recruit users for UX testing (plus FREE recruitment template)

How to recruit users for UX testing (plus FREE recruitment template)

How to do UX research in a COVID-19 world (plus FREE handbook)

How to do UX research in a COVID-19 world (plus FREE handbook)

The Psychology of choice: How we make decisions

The Psychology of choice: How we make decisions

Is Accessibility really that important?

Is Accessibility really that important?

Accessibility and Design: UX Crunch Manchester

Accessibility and Design: UX Crunch Manchester

World usability day: Design for good or evil?

World usability day: Design for good or evil?

Book Review: UX Strategy by Jaime Levy

Book Review: UX Strategy by Jaime Levy

5 Benefits of observing UX research in person

5 Benefits of observing UX research in person

The Psychology of choice: Why less is more

The Psychology of choice: Why less is more

New tool in beta: Overflow user flow diagramming

New tool in beta: Overflow user flow diagramming

Mr, Ms or Mx? Inclusive form design for gender diversity

Mr, Ms or Mx? Inclusive form design for gender diversity

Xennials: The new micro-generation and what you need to know

Xennials: The new micro-generation and what you need to know

7 Tips to Craft Compelling Call-to-action Copy

7 Tips to Craft Compelling Call-to-action Copy

24 Top UX Prototyping Tools with Downloadable Comparison Table

24 Top UX Prototyping Tools with Downloadable Comparison Table

Top 10 reasons why good user recruitment is crucial to the success of your UX research

Top 10 reasons why good user recruitment is crucial to the success of your UX research

Increase your checkout conversion: 6 tips from real world user tests

Increase your checkout conversion: 6 tips from real world user tests

Top 10 major risks of poor user recruitment: Is your recruitment negatively affecting your research?

Top 10 major risks of poor user recruitment: Is your recruitment negatively affecting your research?

Will Singles Day be the new Black Friday?

Black Friday 2016: new trends and future opportunities

Black Friday 2016: new trends and future opportunities

Get your FREE Mobile UX Checklist for World Usability Day

Get your FREE Mobile UX Checklist for World Usability Day

8 Ways to convert high value purchases online

8 Ways to convert high value purchases online

Free Generation Z Shopping Report Download

Free Generation Z Shopping Report Download

Live on BBC Business Breakfast and Radio: Why are we so addicted to our mobiles?

Live on BBC Business Breakfast and Radio: Why are we so addicted to our mobiles?

Creating meaningful experiences: an Introduction to User Experience Design

Creating meaningful experiences: an Introduction to User Experience Design

5 Reasons to continuously conduct User Research

5 Reasons to continuously conduct User Research

10 Reasons from real users: Why is Pokemon Go so addictive?

10 Reasons from real users: Why is Pokemon Go so addictive?

Baby duck syndrome: Why users hate change and what you can do about it

Baby duck syndrome: Why users hate change and what you can do about it

Using Pareto Principle Psychology to improve your User Experience

Using Pareto Principle Psychology to improve your User Experience

Personas: Why is it important to understand your users?

Personas: Why is it important to understand your users?

UK Travel Report 2016 – Infographic

Understanding the user-centred approach to accessibility

12 Reasons to invest in UX

12 Reasons to invest in UX

The future is now: A look at how digital and physical experiences have merged in retail

Intelligence, technology and digital culture: FutureEverything 2016

Intelligence, technology and digital culture: FutureEverything 2016

What is User Testing?

What is User Testing?

5 User Tests every Product Manager should commission

5 User Tests every Product Manager should commission

Are fashion brands losing their identities online? A research study by Keep It Usable

2016 insights every travel company needs to know

2016 insights every travel company needs to know

KIU Insights: How people are shopping for Christmas 2015

Karen Millen’s Black Friday UX Faux-pas

Black Friday: Consumer psychology of grabbing a bargain

Do you like the #twitterheart? or should @Twitter #BringBackTheStar?

Starbucks in Italy? An Italian customer experience perspective

Starbucks in Italy? An Italian customer experience perspective

WINNER Keep It Usable: Best online/digital business in the North West

An interview with Zappos

How just one word can change your conversion

How just one word can change your conversion

Keep It Usable app featured in the papers

The privacy paradox and how you can use it to increase conversion

The privacy paradox and how you can use it to increase conversion

Keep It Usable app wins award and goes to 10 Downing Street

A cash-less future? Insights from MoneyConf

How do you feel? Understanding emotions to craft satisfying experiences

How do you feel? Understanding emotions to craft satisfying experiences

Keep It Usable shortlisted for Online Business Award

Call to Action Buttons: 5 Psychology tips to increase conversion 

Psychology of Social Networks: What makes us addicted?

Psychology of Social Networks: What makes us addicted?

What’s the real difference? Face-to-face versus Remote user testing

Another award shortlist for Keep It Usable

Another award shortlist for Keep It Usable

8 Technology trends you need to know for 2015

The Biggest list of 35 FREE UX Books

The Biggest list of 35 FREE UX Books

Why you shouldn’t use one way mirrors for UX Research

Why you shouldn’t use one way mirrors for UX Research

World Usability Day 2014

Infographic: 2015 E-commerce Opportunities

More fascinating e-commerce insights for 2015! Expo day 2

Fascinating insights: E-commerce expo day 1

The future of e-commerce: Generation Z

The future of e-commerce: Generation Z

Keep It Usable beat hundreds of entrants to the DADI awards

Jaguar Land Rover reveal the car of the future

Hat-trick of client awards for Keep It Usable

Free book: Designing for the web (rrp £29)

A psychologists thoughts on Spritz and the future of digital reading

New UX Book featuring Keep It Usable

25% of shoppers plan to spend more this Christmas

88% of mobile shoppers have negative user experiences

The biggest mobile Christmas yet! Are you ready?

Manchester City Council named Best Government Website

Lisa’s BBC Radio Appearance

World Mental Health Day 2013

Guest Interview: On The Beach Head of Design

New research: Half of consumers abandon online purchases during validation stage

A psychological explanation of why consumers love colour choice

A psychological explanation of why consumers love colour choice

Manchester Council launches award-winning site following research by Keep It Usable

Content Strategy: Exclusive interview with Sara Wachter-Boettcher

10 Psychology techniques to drive behaviour

Guest Interview: Whirlpool’s UX Manager

Guest Interview: Whirlpool’s UX Manager

Persuasion within design: Use it or lose it

Persuasion within design: Use it or lose it

Samsung simplifies smart TV for a user friendly experience

UX Book recommendations for new year

How retailers should approach christmas 2012

If Google search was real life…

Behaviour modelling: How to make dogs drive cars and users click buttons

Behaviour modelling: How to make dogs drive cars and users click buttons

Why I work in User Experience / UX

Mobile shopping to soar this christmas

Why Dragons Den’s James Caan values putting users first

Consumer behaviour insights: Smartphone vs tablet

A day of eye tracking at the Expo

iPad Mini Usability and User Experience

How customers REALLY shop using Smartphones

Why small businesses have the e-commerce UX advantage

Psychology Corner: Cocktail Party Effect

Psychology Corner: Cocktail Party Effect

The growing importance of tablet E-commerce UX

5 Useful Lies to Tell User Research Participants

Keepitusable win prestigious business award

BBC Home Page User Research and Redesign Slides

Keepitusable shortlisted for 2 Business Awards

2012 Mobile Trends

Keepitusable work with broadcaster on accessible development techniques

Is your business ready for mobile? (Infographic)

How Ergonomics and Human Factors can help you

FREE Kick-ass conversion ebook

Keepitusable featured in Creative Boom

Free eBook: Your guide to kick-ass conversion

An inspiring Saturday at the first ever TEDx Salford!

20 FREE eBooks you need to design an outstanding user experience / ux

Keeping it christmassy!

Increase conversion, not traffic

Money spent on marketing is wasted with bad landing pages

Why the girl fell into the fountain

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